Floral Journal — Wholesale Flower Insights

Sunflowers aren't just summer staples; they symbolize strength, hope, and resilience. From ancient rituals to modern design, this bold bloom carries deep meaning and appeal. Discover the story, symbolism, and styling tips behind this iconic flower.

Flowers do more than look pretty—they actively shift how a space feels. From lowering stress and boosting focus to subtly supporting your mood, the benefits of flowers at home are real. A simple vase might be your easiest form of self-care.

Most people just add water and hope, but cut flowers need more to stay fresh. Learn why flower food works, how to make your own at home, and the biggest mistakes that shorten vase life. A simple mix of sugar, acid, and clean water makes all the difference.

When you're deep in the flower industry—whether you're running a shop, styling events, or sourcing for a boutique studio—you already know the basics. But flowers for arrangements aren’t just about balance and structure.

What flowers are edible? If you've wondered if that rose could go in your lemonade, you're not alone. Edible flowers are more than decoration; they're packed with flavor and charm. Some are peppery, some sweet, adding personality to any dish.

Frustrated by bouquets wilting in two days? You're not alone. How long flowers last depends on the bloom, the cut, and the care. Some flowers are just built differently, naturally holding up longer. Discover long-lasting cut flowers that bring the stamina.

Looking for flowers that won’t trigger allergies? This guide breaks down the best hypoallergenic blooms—safe, stylish, and perfect for sensitive clients.

Love flowers but live with a curious cat or playful pup? You don’t have to choose between beauty and safety. This guide shares 9 pet-friendly flowers that look stunning and are safe for cats and dogs—no guesswork, no stress.

Ever wondered how flowers get from muddy farm rows to your vase? Go behind the scenes with a florist to explore the sourcing process, from early morning markets to hand-delivered bouquets. Discover the beauty, care, and logistics of farm-to-vase floristry.

Discover creative ways to use flowers beyond traditional bouquets. From edible flowers and DIY floral crafts to home décor with flowers and natural dyes, explore unexpected ways to bring more beauty, scent, and joy into your daily life with blooms.

Discover the timeless art of floriography and how to craft symbolic flower arrangements that speak volumes. Learn how to blend flower meanings with modern design, creating personalized bouquets that resonate deeply with clients for every occasion.

Learn how florists are embracing eco-friendly floristry by using seasonal blooms, skipping floral foam, and designing with intention. These simple choices reduce waste, support ethical farms, and elevate your work—without compromising style.