Floral Journal — Wholesale Flower Insights

Love flowers but live with a curious cat or playful pup? You don’t have to choose between beauty and safety. This guide shares 9 pet-friendly flowers that look stunning and are safe for cats and dogs—no guesswork, no stress.

Ever wondered how flowers get from muddy farm rows to your vase? Go behind the scenes with a florist to explore the sourcing process, from early morning markets to hand-delivered bouquets. Discover the beauty, care, and logistics of farm-to-vase floristry.

Discover creative ways to use flowers beyond traditional bouquets. From edible flowers and DIY floral crafts to home décor with flowers and natural dyes, explore unexpected ways to bring more beauty, scent, and joy into your daily life with blooms.

Discover the timeless art of floriography and how to craft symbolic flower arrangements that speak volumes. Learn how to blend flower meanings with modern design, creating personalized bouquets that resonate deeply with clients for every occasion.

Learn how florists are embracing eco-friendly floristry by using seasonal blooms, skipping floral foam, and designing with intention. These simple choices reduce waste, support ethical farms, and elevate your work—without compromising style.

Monochromatic floral arrangements are all about elegance, tone, and texture. Learn how to style stunning one-color designs that turn heads—whether for events, weddings, or your coffee table.

Sustainable floristry is more than a trend — it's a commitment to eco-conscious practices. Learn how buying in bulk, reducing waste, and sourcing responsibly can benefit your business, your flowers, and the planet.

Corporate events need atmosphere. The right floral arrangements set the mood, enhance branding, and make a lasting impression. Discover the best flowers for launches or executive gatherings, get expert design tips, and learn why bulk sourcing is a game-changer.

Hydrangeas are having a major moment in floral design! With their lush, voluminous blooms and versatile color palette, they’re perfect for everything from weddings to modern decor. Discover creative ways to use them, expert care tips, and why buying wholesale elevates designs.

Roses aren't just flowers—they're icons. Whether for a wedding, decor, or a bouquet, the right rose type matters. This guide explores stunning varieties, expert care tips, and creative arrangement ideas. From garden to spray roses, discover these timeless blooms.

Planning wedding flowers is exciting but overwhelming. From colors to seasonality, there's much to consider. In-season flowers are freshest and most cost-effective. This guide helps you know which flowers are in season and if they fit your wedding vision.

What is the August birth flower? Actually, the question should be what are they—as in plural! August babies are extra special, celebrated by two lovely blossoms: the gladiolus and poppy. These late-summer icons stand tall as the month’s signature blooms.