Floral Journal — Wholesale Flower Insights

Let’s be honest: sometimes people need a hint. Or even a date that basically says, “Do something sweet today.” That’s exactly what National Give Your Girlfriend Flowers Day is for.

Imagine a typical Tuesday morning. You open your flower shop, make coffee, and suddenly you see that the foot traffic looks different.

For anyone who deals with flowers professionally, March 8 is more than just a date circled on the calendar. It is a real marathon

The best Mother’s Day flowers are more than just pretty; they're packed with meaning. This day celebrates moms, grandmas, stepmoms, and all women who shape our lives. 

Valentine’s Day 2026 is the perfect time to skip the clichés. We’re all a little tired of the “default” red roses and looking for something with real character.

Getting flowers is a joy, but it’s disappointing when they wilt after just a couple of days. Beauty doesn’t last forever, but we don’t have to settle for that. But that’s not always true. Roses can stay fresh in a vase much longer than most people expect. The key is knowing what they need.

Opening your own flower business in the USA is a dream for many. It seems like it’s all about creativity and beauty, but in reality, it’s a real challenge.

Many people are used to thinking that with the arrival of the first cold weather, nature falls asleep, and the business associated with landscaping pauses. But professionals know: this is a myth.

The holiday season is almost here. For florists and retailers, this is the hottest time. Your main product that creates the mood is Christmas flower arrangements. They transform an ordinary home into a festive wonder.

The holiday season is a time of peak sales, when everyone is looking for that perfect thoughtful gift. And what could be better than fresh, beautiful flowers? For retailers, Christmas is a golden opportunity to turn seasonal blooms into joyful gifts.

Winter season brings with it a special magic. When this magic is combined with the romance of a wedding celebration, something truly unique is born. A Christmas wedding is not just a ceremony in the cold season; it is an event imbued with warmth, coziness and a touch of glamour. And the heart of this design is always flowers.

The air is getting colder, the days are getting shorter, and the anticipation of the miraculous is settling in the hearts of shoppers. For florist professionals, this seasonal period means one thing: a time to create magic. And what better way to capture the spirit of Christmas than classic, time-tested traditional Christmas flowers?