Floral Journal

Discover creative ways to use flowers beyond traditional bouquets. From edible flowers and DIY floral crafts to home décor with flowers and natural dyes, explore unexpected ways to bring more beauty, scent, and joy into your daily life with blooms.

Discover the timeless art of floriography and how to craft symbolic flower arrangements that speak volumes. Learn how to blend flower meanings with modern design, creating personalized bouquets that resonate deeply with clients for every occasion.

Learn how florists are embracing eco-friendly floristry by using seasonal blooms, skipping floral foam, and designing with intention. These simple choices reduce waste, support ethical farms, and elevate your work—without compromising style.

Monochromatic floral arrangements are all about elegance, tone, and texture. Learn how to style stunning one-color designs that turn heads—whether for events, weddings, or your coffee table.

Sustainable floristry is more than a trend — it's a commitment to eco-conscious practices. Learn how buying in bulk, reducing waste, and sourcing responsibly can benefit your business, your flowers, and the planet.

Corporate events deserve more than just an agenda—they need atmosphere. The right floral arrangements can set the mood, enhance branding, and make a lasting impression. From bold blooms for product launches to elegant arrangements for executive gatherings, discover the best flowers for business events, expert design tips, and why sourcing in bulk is a game-changer.

Hydrangeas are having a major moment in floral design, and for good reason! With their lush, voluminous blooms and versatile color palette, they’re perfect for everything from weddings to modern decor. Discover creative ways to use hydrangeas, expert care tips, and why buying wholesale can elevate your floral designs.

Roses aren’t just flowers—they’re icons. Whether you're planning a wedding, decorating your space, or crafting the perfect bouquet, choosing the right type of rose makes all the difference. This guide explores stunning rose varieties, expert care tips, and creative ways to use roses in arrangements. From garden roses to spray roses, discover how to make the most of these timeless blooms!

Planning wedding flowers can be as exciting as it is overwhelming. There are just so many things to consider, from colors to flower meanings and seasonality. Of course, choosing in-season flowers makes for the freshest, most vibrant arrangements while keeping costs manageable. But how do you know which flowers are in season or if they’ll go with your wedding vision? Enter this seasonal wedding flower guide!